Corporate communication

Analysis

The communication needs of a large company like Nissan are very varied, on the one hand there is a whole package of external communication to publicize the solutions and products they launch to the market, both from an advertising point of view – television spots, press, radio and new media- and a corporative point of view -presentations, summaries of activity and economic results-. On the other hand, given the size of the workforce, internal communication needs arise as diverse as to transmit the brand values and strategic objectives, or the creation of training tools for optimizing processes.

The proposal

We have worked in two areas of the company, corporate presentations and training tools. In general, it is a question of managing contents in continuous evolution, revision and transformation, in this sense the use of platforms and interactive supports, allows to manage audiovisual contents and update information at all times, thus avoiding the obsolescence of messages.

Visual manuals are intuitive tools designed to learn the processes that each professional profile develops in the plant. We have recorded the technicians carrying out the correct execution of the different tasks from different points of view, putting in animated graphics, infographics and three-dimensional recreations. All of this has contributed to a “based on experience learning” model.

Corporate presentations are the containers of the company’s discourse. Somehow, they must project the persuasive image of a powerful brand without losing focus on presenting the most concrete information and data. We opted for the use of synthetic content presented in a unique way; each screen becomes a little animated surprise.

Results

Over the course of several years we have helped harmonizing true teamwork, the one that involves many people with very different specialities.