PPI Worldwide online promotion
Collectible toys
PPI Worldwide
The Challenge
To create and develop an online personality for each of PPI Worldwide products, a set of sites to showcase all their releases and a reference place for the followers to find all the desired information about collectible toys.
Analysis
PPI Worldwide is a global marketing solutions agency focused on creating business incentives, brand loyalty promotions and collectible toy production. PPI continuously launches new series, such as “The Worlds Abatons, Wekkees and StarWars”, and within the framework of its communication strategy, it is proposed the online publication of all these novelties, customized according to the characteristics of each of the different Countries.
“Different promotional actions for a score of versions depending on the country and launch schedule”
The proposal
A solid and flexible online management and publishing tool that allows the implementation and development of the visual identity of the different collections and the adaptation of different promotional actions for a score of versions depending on the country and launch schedule. All managed from the same platform.
Results
The launch of promotions like Abatons, Wekkees or StarWars have been adapted to the new habits of use and consumption. Aimed at a very young audience, this new model of complementary coexistence between their physical and virtual identity strengthens the bonds of interest with the collector and their eagerness to achieve the real object.
PPI Worldwide online promotion
PPI Worldwide
“The aim: strengthen the bonds of interest with the collector and their eagerness to achieve the real object”
