Between university and business
Promocional Campaign
UPC
The challenge
Establishing links between university and companies, publicizing the facilities, products and services offered by UPC.
Analysis
Catalonian business network is mainly formed by the so-called SMEs, small and medium companies. Unlike large companies, SMEs do not often have the necessary funds to invest in expensive resources, such as the latest generation machinery, to enable them to research, grow and evolve in a competitive global market.
“A bidirectional relationship growing and consolidating the connection networks between university and companies”
The proposal
Through a communication campaign the UPC showcases successful collaborations between different sized companies and the university. Showing not only the available facilities, but also one of its great values, the experience of its researchers. A great example of knowledge transfer that simplifies development processes and triggers the success possibilities of leading projects.
A series of videos collecting the testimonies of the different participants, showing these successful cases studies and highlighting the network of resources and services offered by UPC.
Results
A bidirectional relationship growing and consolidating the connection networks between university and companies.
Between university and business
UPC
http://tv.upc.edu/continguts/coneix-serveis-cientificotecnics-de-la-upc
“Unlike large companies, SMEs do not often have the necessary funds to invest in expensive resources”
