Donate the best of us
Communication campaign
Bureau of the Third Social Sector of Catalonia
The challenge
Annually the Bureau of entities of the Third Social Sector of Catalonia launches a communication campaign to reach the widest possible audience.
Analysis
The Bureau of entities of the Third Social Sector of Catalonia is the platform of Catalan social NGOs. It consists of 32 federations that together represent about 4,000 non-profit social organizations: associations, foundations, cooperatives and insertion companies.
“More and more people are actively involved in improving their social environment. Every effort, even small ones, adds up”
The proposal
The purpose of the project is twofold, on the one hand to draw up a campaign to reach society in general, trying to raise awareness about social problems, even awakening the spirit of volunteering. On the other hand creating a bond among all participating NGOs with the will to share efforts and also creating a certain pride of belonging, of commitment and fellowship.
Results
Figures and data are abstract entities; there is no more persuasive communication than the one with names and surnames. More and more people are actively involved in improving their social environment. Every effort, even small ones, adds up.
Donate the best of us
Bureau of the Third Social Sector of Catalonia
“Figures and data are abstract entities; there is no more persuasive communication than the one with names and surnames”
