Interactive

Another selling concept

Women’Secret

The challenge

Women’Secret offers a wide range of women’s underwear products, in addition to other basic ones. We were invited to meet this challenge: Can the user experience at the point of sale be improved?

Analysis

The brand has many points of sale. Occasionally, especially on weekends, shops get crowded and, even increasing commercial staff, it is difficult to offer an adequate service. Considering that many of the clients are recurrent, they know perfectly what they want, it would be ideal for them to choose something, pay for it and leave. Would not there be a way to make a more dynamic process?

“Can the user experience at the point of sale be improved?”

The proposal

We decided to blur the boundary between online and offline sales to get the best of both. We installed totems with interactive screens and through a very visual and intuitive navigation allowed the clients to find products easily, select them and receive them without making unnecessary queues.

In addition to displaying products and establishing relationships between them, the application uncovers health and beauty secrets.